Privacy Policy

We securely store information about you in order to provide you with the best possible service. By collecting and storing certain details, we aim to offer you a positive experience with our products and services.

We are William David, a ‘Data Controller’. We have provided this Privacy Policy to explain how we collect, protect, and use your personal information. Any information we collect is used in accordance with the General Data Protection Regulation (GDPR). This Privacy Policy applies to personal data provided through any method—visits to our store or events, written communication, phone or text, social media, or online.

1. What Personal Data Do We Collect?

We may collect the following information (this list is not exhaustive but includes the most common types of data):

  • Name, title, gender, date of birth, and other relevant personal demographic details
  • Contact details, such as billing address, delivery address, email address, and telephone numbers
  • Purchase and order details
  • Usage information relating to our website, products, and services
  • Marketing and communication preferences
  • Correspondence and communication records with us
  • Job application information
  • Device and browser information (e.g., IP address)
  • Transaction data (including payment card details and details about payments to and from you)
  • User profile data (usernames, marketing preferences, order history)
  • Image data such as CCTV images or photography at events where there is no objection to our usage

Providing personal information is not a statutory or contractual requirement; however, it allows us to serve you more efficiently. We do not knowingly collect special category data (e.g., health or religious beliefs) or data about criminal convictions.

2. How We Collect Your Data

We gather personal data from various sources, for example:

  • Directly from you when you:
    • Create an account or subscription
    • Purchase products online
    • Sign up for mailing lists
    • Request information
    • Write to us or phone our customer services team
    • Enter competitions
    • Take part in surveys
    • Leave feedback or reviews
    • Apply for a job
    • Attend events
    • Indicate on a form that you wish to receive further communication
  • From other customers (if they provide your details regarding an order and have your explicit consent to do so)
  • Via automated technologies such as cookies and tags when you use our website.

3. How We Use Your Data

We only use data for necessary purposes and in line with the reasons we collected it. These include:

  • Providing our products and services
  • Verifying your identity
  • Handling customer service requests
  • Managing any accounts you hold with us
  • Personalising your website or shopping experience
  • Complying with legal or regulatory obligations
  • Sending personalised marketing communications (with your consent)
  • Managing billing and administration (including refunds and credits)
  • Conducting analysis or research to improve our customer experience
Marketing Communications
We may send information on products, services, promotions, or events if you have consented to receive such updates. These communications can be via email, postal mail, social media, or similar channels. You can opt out at any time.

4 Cookies

Our website uses cookies to collect information that helps us recognise you as a unique visitor and tailor site content to your interests. For more details, please see our Cookie Policy, which explains the cookies we use and how you can manage your preferences.

5. Sharing Data with Third Parties

Occasionally, we share certain data with trusted third parties (anonymised where possible) to provide our services. Such third parties may include:

  • Associated companies within the same trading group
  • Logistics and technical support providers
  • Payment gateway services
  • Law enforcement or regulatory bodies, if legally required
  • Parties you have otherwise given active consent to share data with
We never sell or rent your personal data to other organisations.

6. Legal Basis for Using Data

We process personal data only where we have a lawful basis for doing so. This includes:

  • Legitimate Interests: Running and managing our business, maintaining security, personalising your experience, or letting you know about products or services you may be interested in if you have previously purchased from us.
  • Compliance with Laws: Where we must share information to meet legal or regulatory requirements.
We may use more than one lawful basis for different processing activities. If we need to use your personal data for a purpose not originally specified, we will only do so if compatible with the initial reason for collection.

7. How We Protect Your Data

We maintain security measures to guard against data loss, preserve data integrity, and regulate access to information. Only authorised employees and third-party processors acting on our behalf can access personal data. These measures include:

  • Regular reviews of our information-handling practices
  • Restriction of access to authorised personnel only
  • System monitoring to detect unauthorised activity
  • Use of secure technologies (e.g., SSL, encryption)
  • Crisis-management exercises to test our response to cyber threats
Although we strive to protect your data, please note that no internet transmission is entirely secure. Once we receive your information, we follow strict procedures to prevent unauthorised access.

8. How Long We Keep Your Data

We only store your personal data for as long as necessary, taking into account legal obligations and the purposes outlined in this policy. For example, UK tax law requires certain details be kept for six years.

9. International Transfers of Your Data

We may transfer your data outside the European Economic Area (EEA), for instance, to a secure server in another country. Where we do so, we ensure appropriate safeguards, such as European Commission-approved contractual clauses or other recognised legal measures, are in place to protect your information.

10. Your Rights

Under data protection law, you have rights which include:

  • Right to be Informed about the collection and use of your data
  • Right of Access to request copies of the personal data we hold about you
  • Right to Rectification of inaccurate or incomplete data
  • Right of Erasure (in certain circumstances)
  • Right to Object or Restrict Processing for direct marketing or specific other situations
  • Right to Data Portability (in certain circumstances)
These rights may be subject to certain limitations. Further guidance can be found on the UK Information Commissioner’s Office (ICO) website at https://ico.org.uk.

If you provide information on behalf of another person, you confirm you have their permission. Please inform us of any changes to your details so we can keep our records accurate. If you are under 16, please do not submit personal information unless you have permission from a parent or guardian.

We are not responsible for the content of external websites.

11. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the ICO. We hope you will reach out to us first so we can try to resolve the issue.